Internet Marketing Frequently Asked Questions
Simply click on a Question below to be taken to the Answer or scroll down for all content.
Q: What if I dont have a web site?
Q: What is Page Rank and Why is it Important?
Q: Why doesnt my site rank in Google, yet it does OK in Yahoo & Bing?
Q: My site is written in HTML, Drupal, Joomla, Storesonline, etc. Can you help?
Q: Should I subscribe or submit my site to automatic link building services?
Q: What Paid Advertising or Pay Per Click Advertising Eninges exist?
Q: Everyone I know uses Google rather than Yahoo or Bing. Why should I consider Yahoo Search Marketing (YSM)?
Q: What if I dont have a web site?
A: If you dont have a website & don't know where to start, our
Customer Focussed Website Consulting Service is ideal.
Our Customer Focussed Website Consulting Service
is designed to capture both your business objectives and the
information needs your clients & prospects have when visitng your online business. The planning session normally takes 1-2 hours
& the output is a "family tree" diagram forming the blueprint for the content for your site.
From there we can launch other inernet marketing activities.
Q: What is Page Rank and Why is it Important?
A: Google defines Page Rank as follows: "Page Rank is Googles view of the importance of a page". It is a logarithmic
scale (0 - 10) and is a measure of the quantity & quality of inbound links to a web page. Each page has an individual page rank.
Page Rank is a very important factor in Googles ranking of sites in the organic or relevancy results.
Q: Why doesnt my site rank in Google, yet it does OK in Yahoo & Bing?
A: This is most likely due to the fact that your site has a low Page Rank. You can check the Page Rank for any site by simply
installing the Google Search Toolbar and adding the Page Rank Tool from the Options button on the Google toolbar.
Q: My site is written in HTML, Drupal, Joomla, Storesonline, etc. Can you help?
A: We have experince assisting clients with all the above platforms. If you have something else, then just let us know to
determine if we have experience with your platform &/or can help.
Q: Should I subscribe or submit my site to automatic link building services?
A: We strongly advise against automated link submission or link farms.
In most cases it is now considered spamming the Search Engines and not recommended.
The major search engines have been know to penalise sites using these facilities and
remove them from the results. In any case, these links are most unlikely to garner any benefit for your site (as they are
typically low page rank sites & not relevant or complimentary) so you should probably just save your time & money
& undertake other activities which have greater benefits.
Q: What Paid Advertising or Pay Per Click Advertising Eninges exist?
A: There are two major Pay Per Click (PPC) engines in Australia being
Google's Adwords & Yahoo Search Markeintg (YSM). Adwords provides Pay Per
Click (PPC) or sponsored search results for Google, it's partners such as EBay
and Adsense sites. YSM provides Pay Per Click (PPC) results for MSN's Bing,
Yahoo & partners such as the Fairfax Media Network sites.
Q: Everyone I know uses Google rather than Yahoo or Bing. Why should I consider Yahoo Search Marketing (YSM)?
A: Whilst Google represents around 60-70% of total search traffic & Yahoo & Bing only 20-30%,
Yahoo & MSN have a higher percentage of business-related traffic as compared to home & student use,
so should not be ignored for those wanting to target B2B. YSM can also be less competitive &
may result in a lower cost per acquisition & higher ROI.
If you would like to speak to us regarding your Internet Marketing needs, please feel free to
contact us
using our contact form
which is also available on the lhs of the pages on this website.
|
