INTERNET MARKETING & INTERNET ADVERTISING AUSTRALIA

Search Engine Optimisation / SEO
Search Engine Marketing / SEM / Link Building
Pay Per Click Advertising / PPC
Web Site Consulting / Design / Development

What is Internet Advertising

Internet Advertising covers the entire gamut of activities related to increasing your website profile & increasing qualified website traffic. Internet Advertising Activities can include both free and free activities. Pay Per Click (PPC) Advertising is the most common.

Pay Per Click (PPC) Internet Advertising is just what it says...you pay when and only when someone clicks on your online advertisement and visits your site. In effect it is a pay for performance form of internet advertising in that you only pay when your ad does what it is intended to do, being attract potential customers to your web site or online business.

There are two major Pay Per Click (PPC) engines in Australia being Google's Adwords & Yahoo Search Marketing (YSM). Adwords provides Pay Per Click (PPC) or sponsored search results for Google, it's partners such as EBay and Adsense sites. YSM provides Pay Per Click (PPC) results for MSN's Bing, Yahoo & partners such as the Fairfax Media Network sites.

Paid Advertising or Pay Per Click (PPC) Advertising is an extremely effective means of drawing in highly targeted traffic to any company's website. According to the graph at right, Paid Search represents the Lowest Cost-Per-Lead Direct Marketing Method.

Paid Advertising or Pay Per Click (PPC) appear at the top and rhs of search results in a shaded box titled "Sponsored Search" and have some advantages over organic, relevancy or free search results in that:

1. You control the marketing message delivered to potential clients
2. PPC is far more responsive in that changes are implemented immediately.

Other forms of Internet Advertising include:

• Banner Advertising where you pay to have banner images displayed on pages within another website.
• Affiliate Programs can be either internet advertising similar to the PPC engines or commisswion type campaigns.
• Email & Newsletter Marketing can incorporate Internet Advertising for your site or you can purchase space in third party newsletters
• Pay For Inclusion (PFI) where you pay to be included in major web directories.
• Listing your site, products or services in shopping portals (eg. Ebay).
• And so on.

Why Use Us for Internet Advertising Services?

Simply, we have the experince. We know what works and what does not work.

With respect to PPC Advertising, we have many years experience setting up & managing Google Adwords & Yahoo Search Marketing Campaigns for clients, generating a positive ROI for their businesses. Google has recognised that effective Adwords Account Management is of critical importance, and to this end, have introduced their Google Adwords Advertising Professional scheme to help you identify individuals and companies with expert knowledge and experience with Google AdWords. (Click on the image at right to check our Certified Google Advertising Professional Status with Google.)

Contact Us

If you would like to contact us regarding our Internet Advertising Services please feel free to contact us using our contact form which is also available on the lhs of the pages on this website.